The gift that lets them relive the moment
Shop the saleUnder the tree
by Christmas Eve
Wirecutter’s #1 digital frame
The smartest frame in the most beautiful package The smartest frame in the most beautiful package
Introducing Walden Clay Introducing Walden Clay
A timeless new design inspired by the subtle tone and texture of fine‑grained ceramic.
shop our wifi-connected picture frames Shop our WiFi-connected picture frames
Matted Frames
Solid Frames
The Stone Collection
Last minute gifts? No problem.
Shop online and pick it up at Best Buy®.
Available exclusively on Carver Mat Gravel and Walden Ink frames in select stores while supplies last.
Limited Edition
The Stone Collection
Experience the natural beauty of ancient boulders and volcanic basalt in two thoughtfully redesigned frames.
“ I can upload more photos to it than I'd ever be able to print out and frame.”
“ Exceptionally simple to use, and it has a vivid display and stylish design.”
“ Aura's frame is a way to feel close even when you're far apart.”
“ I love this digital photo frame so much, I've bought 8 more as gifts.”
Simple setup
Easy to setup and use in the app, everything works over WiFi with free, unlimited storage.
Share photos easily
Send photos to one or multiple frames at once with the Aura app, or add directly from your camera roll.
Your social network
Invite loved ones to add photos from anywhere and enjoy your favorite memories, beautifully displayed at home.
Everyone loves Aura
Over 13,000 5 star reviews
It's wonderful to see the favorite memories and the latest adventures of our daughters, who are thousands of miles away. — Cheryl B.
This product actually delivers moments of joy. — Colin S.
I live in Florida with 7 kids living in other states. I love that they can send me a photo at any time! — Jeannie B.
We just gave a frame as a wedding gift and I enjoy knowing that the newlyweds will get to store a lifetime of memories. — Beth R.
My niece and nephew gifted me a frame for my birthday. Truly, it is happiness in a frame. — Debbie R.
My husband bought this as a mother’s day gift and I absolutely LOVE it. — Christy P.
I have given these frames as gifts for years. I ALWAYS get multiple calls about how it’s the best present ever. — Becky M.