The best memories aren’t always the perfect ones. Sometimes the photos that matter most are the quick snaps you send to a sibling, the selfie dropped into a group chat, or the little everyday moments you text to a parent just to say “thinking of you.”
Today, we’re introducing text to frame, a new Aura feature that lets you share those photos to a loved one’s frame simply by texting them—no app required.
Whether it's grandparents across the country or a friend who doesn’t want to download another app, text to frame makes it effortless for anyone you invite to add photos to your frame’s library from wherever they are. If they can text, they can share.
Why we built text to frame
Families already stay connected through messaging—sharing tiny snapshots of daily life as they happen. But those memories often stay stuck in text threads, where they’re easy to lose or forget.
Text to frame brings those shared photos into your home, where they can be seen, enjoyed, and remembered.
We designed this feature to make photo sharing intuitive for everyone:
Invite your favorite people. Frame owners can invite others using the Aura app. Once contributors are invited, they can text photos to the frame without having to download the app themselves.
Keep frames filled with fresh memories. Photos sent by text are instantly added to your frame’s library, keeping it up-to-date with the latest moments.
Stay connected across any distance. Kids, parents, and grandparents can share to one or many frames when texting with Aura—just specify the frame to which you want to send photos.
It’s private and personal. Only invited contacts can text photos to your frame, which are securely sent and stored in the Aura cloud.
We believe staying connected and enjoying the thousands of photos we’re taking shouldn’t be complicated. Text to frame is another step in Aura’s commitment to building technology that strengthens real-life relationships with less effort and fewer distractions.
How it works
Getting started takes less than a minute.
1. Attach a phone number to your Aura Frames account in the app.
2. Add the contacts you want to invite to your frame.
3. Anyone you invite can then text a photo (or many photos), and they will automatically appear in your frame’s library.
A new, accessible way to bring memories home
Text to frame opens the door for more people to participate in the joy of shared photo frames. It’s perfect for family members who prefer text instead of apps, for busy parents juggling everyday life, or for friends who want to share memories without signing up for anything new.
Text to frame is available for iOS and Android users with a US phone number in the United States.






