At Aura, we believe our favorite memories deserve better than a camera roll. That's why we're so excited to bring our digital picture frames to the Netherlands, Belgium, and Luxembourg, available today at auraframes.nl and at retail partners including Coolblue starting 1 August.
Why the Netherlands, Belgium, and Luxembourg
Aura’s mission has always been simple: make it effortless for families to share and relive memories. Over the past year, more than one billion photos and videos were shared to Aura frames worldwide. This new region is a natural next step with loved ones spread across borders and time zones. Launching here joins our presence in the United States, Canada, the United Kingdom, Germany, France, and Mexico.
"We've never captured more of our lives, yet many of our most meaningful memories never make it beyond our camera roll," said Abdur Chowdhury, co-founder and CEO of Aura. "Relationships are essential to well-being, and photos are a simple and powerful way to help people feel closer to those who matter most, especially when you can't be together. We built Aura to effortlessly bring your favorite memories back into everyday life with the people you choose."
Which Aura frames are available in the Netherlands, Belgium, and Luxembourg?
Three Aura digital picture frames are launching in the Netherlands, Belgium, and Luxembourg:
Carver is Aura's most popular HD frame, with a 25.7 cm landscape display made for family photos and everyday moments. Smart pairing places two photos side by side so the screen is always full. Available in charcoal and chalk.
Aspen steps up to a 30 cm anti-glare display with 1600 x 1200 resolution and a mat border, and it works in portrait or landscape, whichever suits your shelf. Available in carbon and sandstone.
Walden is Aura's largest frame at 38.1 cm. It’s dual-orientation and designed for both tabletop and wall mounting. Available in carbon and sandstone.
What makes Aura different from other digital photo frames?
Aura frames combine unlimited, subscription-free photos and videos with color-calibrated displays for a digital frame that looks more like home decor than a device. Invited family and friends can share photos and videos from anywhere in the world through the free Aura Frames app, as well as their camera rolls, Google Photos, iCloud, or email.
Made for gifting
Aura makes it easy to preload a frame with photos and a personal message, long before it arrives in its signature Aura blue gift box. When the recipient opens the box, plugs in the frame, and connects to WiFi, their memories will be there waiting for them. Setup is easy for every generation.
Frequently asked questions
Is there a subscription fee for Aura frames? No. Every Aura frame includes free, unlimited photos and videos. There are no subscriptions and no hidden costs.
Can family members in other countries send photos to my Aura frame? Yes. Anyone you invite can add photos and videos through the free Aura app from anywhere in the world.
Where can I buy an Aura frame in the Netherlands, Belgium, or Luxembourg? Aura’s Carver, Aspen, and Walden frames are available at auraframes.nl and through retail partners including Coolblue.
Do Aura frames work in both portrait and landscape? Aspen and Walden work in both orientations. Carver is a landscape frame with smart pairing that displays two portrait photos side by side.
Whether you're in Amsterdam, Antwerp, Luxembourg City, or beyond, Aura is here to help you bring more memories into the home, and keep the people you love close.