Meet Aura’s New Collection: The Carver

By  Aura | July 14, 2020

We’ve added a new digital frame collection with our largest display size to date: the Carver. This new must-have collection maintains Aura’s best-in-class design, easy-to-use photo sharing experience and unlimited photo storage allowing you to reflect on treasured memories and share them with loved ones around the world.

"This year especially, it has been powerful to see that people of all ages are sharing their current happenings and memories through Aura, no contact required," said Abdur Chowdhury, CEO and Co-Founder of Aura Frames. "Research has shown looking at happy memories through photos can counteract stress and activate the same positive emotion that was experienced when the photo was taken. With the new Carver collection, we’re glad to continue spreading joy and connecting loved ones from afar to enjoy cherished moments in an elegant, highly designed frame."

All the Latest Features

At 10.1’ diagonal and with a 1920x1200 screen resolution, the Carver displays your photos in brilliant HD on Aura’s largest frame yet. And the frame’s landscape-only orientation allows Intelligent Photo Pairing, a new smart feature that pairs two similar portrait photos side-by-side. This AI-powered tool intuitively groups similar photos, taken at the same time or place, to create unexpected moments of surprise and delight, tell a broader story or showcase the growth of loved ones.

Other key features include: 

  • Unlimited Storage and Contributors: Enjoy 100,000+ photos and invite as many people as you’d like through the Aura app with zero subscription fees. 

  • Interactive Touch Bar: Change or remove photos, view details and share love with the swipe of a finger.  

  • Gifting Mode: Pre-load photos and invite family ahead of time to give loved ones the ultimate surprise when they turn on their frame. 

  • Energy-conscious: Auto-dimming display wakes itself up in the morning and goes to sleep at night, adjusting the brightness on its own so it’s never too bright or dark.

  • Photo Collections: Save time by automatically creating collections of people (or pets!) you take photos of most often and update your frame with new photos instantly.

A Highly-Desired Design

The Carver features a sleek design that is informed by minimalist architecture at its best: clean lines and geometric shapes. Free of embellishments, the frame recedes into the background as a beautiful home decor piece, allowing your photos to take center stage. The frame features a smooth bezel and contrasting grainy finish on the back of the frame. It comes in two colors, White Chalk, a milky white hue, and Charcoal, a shade of deep gray. 

“Our homes are already full of screens and gadgets, but we wanted to make sure an Aura frame is not just another piece of technology,” said Eric Jensen, Co-Founder and Chief Technology Officer of Aura Frames. “The Carver, like all our frames, is designed to be an ambient device that will simply beautify the home and provide joy and connection. Our straightforward yet elegant design is the best way for us to achieve that goal.”

A Must-Have Frame to Stay Connected

When billions globally were sheltering in place due to COVID-19, Aura saw a spike in sales across its digital frame portfolio timed with the spring season and Mother’s Day holiday. This resulted in a 400+% increase in online sales compared to the same time period last year— showing just how valuable Aura Frames are to helping families stay connected.

With Carver, Aura, will continue to help loved ones, near and far, share the important memories that matter. The new collection is an online exclusive and is available on auraframes.com and Amazon.